Comparison of value orientations in entrepreneurs and employees in regions of Russia

Background. According to the strategy for development of small and medium-­sized businesses in Russian Federation, sector is one factors country’s innovative improvement sectoral structure economy. Due international sanctions financial instability, strengthening developing can become as important a “national treasure” raw materials are. many researchers, value orientations are most psychological factor entrepreneurial managerial activity. Objective. The article aims compare entrepreneurs employees. Methods. study was conducted with technique “Questionnaire Terminal Values” by I.G. Senin. sample consisted 198 people (entrepreneurs 98 people, employees 100 people). Results. Unlike employees, characterized higher level Creativity, Active social contacts, Selfdevelopment, Achievements Preservation one’s own individuality (p ≤ 0.05). Significant differences on Scale second order “Internal terminal values” shows that main goal self-realization, desire be harmony oneself unwillingness adapt dominant stereotypes = 0.01). No were found “External values”: perceive importance values recognition (Social prestige High position) similarly. As scales life spheres, there predominance significance all spheres compared Thus, hypothesis confirmed, revealing five between samples Conclusion. A greater concentration meanings different areas identified. more vivacious, various plentiful. We have formulated recommendations young people. results provide evidence need universities, investment, consulting organizations improve efficiency their work entrepreneurs.